HYEREEN NAM

Multidisciplinary Art Director | Marketing - based in Seoul and NY with 
global expertise in digital advertising, visual strategy, and creative production.
  



World’s First 
Frozen Cookbook Client: SCJ Ziploc
Agency: Zeno Group NY
Role: Art Direction
CC: Emma Shipley, Tara Parker, Melody He, Claire Pippin, Ryan Wagman
Acording to Feeding America, around 145 billion meals are wasted in the U.S. 
each year. For a family of four, this is estimated to be $1,500 worth of food that’s 
thrown away annually.
Ziploc team up with cookbook author, mom, renowned chef and fellow 
food lover Molly Yeh, to help families make the most of these bonus bags 
while preserving the food they love. To celebrate, Ziploc is introducing the 
“World’s First Frozen Cookbook by Ziploc” which features recipes by Yeh 
and is a life hack to inspire delicious and convenient meals, help save money 
and turn the freezer into a food-saving hero.