Multidisciplinary Art Director | Marketing - based in Seoul and NY with
global expertise in digital advertising, visual strategy, and creative production.
Role: Art Direction
CC: Junghyun Yoon, SeoKyung Kim
Instructor: Yeonsang Yoon
needs, and it's found in every home. Known for its “101 uses and hacks” Vaseline has
evolved from a simple skincare product to a social media favorite and household staple.
Just as we buy insurance for the unexpected, we keep petroleum jelly on hand for
immediate relief. Insurance protects us in times of major crisis, while petroleum jelly saves
us from everyday skin emergencies. So we created Vaseline Shield, an innovative insurance
service that turns everyday skin emergencies into moments of care and protection.
Vaseline Shield is an innovative AI-powered web and app platform designed to tackle everyday mini-emergencies.
Our intelligent assistant, VIVA, helps users choose the right protection plan—Basic, Premium, or VIP—based on their needs.
The service includes convenient features such as recurring product deliveries, AI-powered in-app counseling (VIVA),
the Emergency Vaseline Pill, and Vaseline 911, ensuring you're always prepared for life’s little emergencies.
AI-powered in-app counseling (VIVA), the Emergency Vaseline Pill, and Vaseline 911, ensuring you're always prepared for life’s little emergencies.
Everyday Emergencies? Vaseline It.
With the tagline "Everyday Emergencies? Vaseline It.", this integrated campaign brings
Vaseline’s versatility to life. Through long-form ads, short-form content, and out-of-home activations,
we showcase playful yet practical solutions for any unexpected moment.
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