HYEREEN NAM

Multidisciplinary Art Director | Marketing - based in Seoul and NY with 
global expertise in digital advertising, visual strategy, and creative production.
  


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 Client: Hershey
Agency: Zeno Group NY
Role: Art Direction
CC: Emma Shipley, Tara Parker, Melody He, Claire Pippin, Ryan Wagman
Nearly half of adults about 47% face a Halloween dilemma: they don't want to choose 
between staying home to give out candy or joining the fun on the trick-or-treat trail, with 
only 15% expressing a preference to stay home and distribute treats. Introducing the 
Trick-or-Treatable Costume, specifically designed as the ultimate human candy bowl for 
treat handouts on the go. The unique design ensures the best candy pull each time 
– BOTH a Kit Kat bar and a Reese’s Cup – to confirm that the night will be a sweet success.


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