HYEREEN NAM

Multidisciplinary Art Director | Marketing - based in Seoul and NY with 
global expertise in digital advertising, visual strategy, and creative production.

 



The Wake Up CallClient: Dove
Role: Art Direction
CC: Lindsey Baek
Instructor: Gio Serrano
97% of women in the US have been sexually assaulted, whether in public, private, or both. 
And that number comes as a surprise to most men. Dove takes over all the LED billboards 
in the city to give alerts of harassment from women written and heard online and offline. 
The billboard alerts whenever there are new harassment updates in the The Wake Up Call harassment archive where women can access anytime through a QR code. The AI keyboard prevents 
further harassment by correcting or persuading people whenever they write harassing texts.